Coming Soon: This comprehensive guide will show you how to develop your entire messaging and positioning strategy based on real customer conversations.
What This Will Cover
- Voice of Customer Analysis: Extract exact language customers use for problems
- Pain Point Hierarchy: Quantify which problems matter most to which segments
- Value Prop Development: Build value propositions from proven outcomes
- Positioning Strategy: Position against competitors based on real differentiation
- Messaging Testing: Validate messaging with conversation data
Preview Topics
Messaging Framework
- Problem statement (in customer words)
- Solution positioning
- Value proposition hierarchy
- Proof points from customers
- Competitive differentiation
Positioning Strategy
- Category definition
- Target audience refinement
- Unique positioning angle
- Supporting evidence
- Competitive moats
Segmentation Strategy
- Segment-specific messaging
- Industry positioning
- Company size variations
- Use case messaging
- Persona-based language
Messaging Testing
- A/B test homepage copy
- Track conversion impact
- Measure message resonance
- Iterate based on data
Status: Planned for development Related Guides:
- Marketing: Understanding Your ICP - Start here
- Marketing: Customer Stories - Get quotes
- Product: User Research - Deep customer insights